By Dr. Robert Anthony
Creator of The Zero Resistance Weight Release Solution
The first step is to Stop Trying to "Lose" Weight. Research clearly shows that over 95% of people who manage to "lose" weight will gain it all back, and most of them will end up weighing more than when they started.
What you really want is to permanently RELEASE your excess weight - not LOSE it. Think about it! When you lose something, what happens? You go looking for it.
If you "lost" your wallet or your purse you'd go looking for it, wouldn't you? As you will see, your Subconscious Mind is literal and it knows if you lose something you will consciously or unconsciously try to find it.
What you are about to learn is how to RELEASE the excess weight from your life, once and for all - so you never have to "lose" it again!
Sound good so far? Then read on...
Has This Ever Happened To You?
At some point you consciously make the decision – "I need to lose weight".
The next step is you find a book, diet, pill, shake or "program" that promises that you will lose the weight want. You read the book, take the pills, shake the shake or join a weight loss program.
After you "lose" some weight, for whatever reason, you decide the diet is over. Slowly but surely you begin to put the weight back on again. The "lost" pounds and inches return. Worse yet, you end up weighing more than you did before you started your diet.
If this has happened to you and you have FAILED at every weight loss program you have ever tried, there must be a reason.
In order to understand the reason, we need to talk about the concept of...
One Brain – Two Minds
Although we all have one brain, we possess two minds or two phases of mind power. One is called the Conscious mind and the other is called the Subconscious mind.
The primary difference between the Conscious and Subconscious is one gives directions and the other follows orders.
Between your Conscious and Subconscious there is a division called the "Critical Factor". The function of the Critical Factor is very simple. It's basically to keep things the same. Its primary intention is to make your life easier by rejecting or resisting information that doesn't match the blueprint you already have inside your Subconscious mind.
This can be tremendously useful when someone tries to persuade you to do something stupid like telling you that you can "Jump off a building and you'll fly!" But, it's also very harmful when it keeps you stuck with a belief or habit that is not desirable - such as being overweight.
Here's how it works...
Let's say you make a Conscious decision to lose weight. You start your weight loss program or diet. However, because your Subconscious blueprint is not in agreement with your Conscious decision to lose weight, it sets up RESISTANCE. Whenever you have RESISTANCE or a counter-intention between you Conscious and Subconscious mind, your Subconscious will resist your Conscious mind's instructions. In this case – to lose weight.
The ONLY way to get your Subconscious Mind to agree to release the weight permanently is you MUST bypass the Critical Factor of your Conscious Mind. This cannot be done through "willpower".
Understanding Your Subconscious Emotional Resistance Factor
Your Subconscious mind ultimately dictates exactly what you weigh...down to the ounce!
The reason for this is your Subconscious is a place where emotions are stored. Emotions are the fuel that drives us.
Your Subconscious is controlled by emotion, not logic.
Logically or consciously you may want to get rid of the excess weight, but on an emotional level your Subconscious is programmed to keep you fat. And even if you "lose" the weight, you will gain it back.
Here is what you need to know...
Over 95% of all weight problems are emotionally driven. What this means is your inability to control your weight has nothing to do with eating too much food, eating the wrong foods or not wanting to do any type exercise.
All of these are the effect, not the cause of your weight problem.
The Cause of Your Inability To Release That Excess Fat is Your SUBCONSCIOUS EMOTIONAL RESISTANCE FACTOR.
People are not fat because they overeat. They overeat because of something else, which is the basis of the Zero Resistance Weight Release Solution® - and it is the key to bringing you back to your ideal weight where you are slender and healthy and not carrying around any excess fat.
You may not be aware of it consciously, but at some emotional level you have made the association that food or being fat makes you feel safe, secure, loved, accepted, comfortable, protected, rewarded, or reduces stress and boredom.
In some way your current weight is emotionally driven.
THE GOOD NEWS is if you remove the emotional "cause", the physical "effect" will be effortless weight release once and for all.
The difference between the Zero Resistance Weight Release Solution® and every other program is the Zero Resistance Weight Release Solution® focuses on eliminating the RESISTANCE between your Conscious and Subconscious counter-intentions.
Releasing the excess weight is effortless when you get your Subconscious to agree with your Conscious desires.
In order to do this you have to eliminate the dysfunctional beliefs and counter-intentions that are getting in your way. You need to understand what triggers your Subconscious emotional FAT SWITCH and how to turn it off - forever.
If you get this right, the rest is so easy you won't believe it.
Unless you remove the EMOTIONAL RESISTANCE between your Conscious and Subconscious, no matter how hard you try to get rid of those excess pounds or kilos, you will gain them all back.
Once the EMOTIONAL RESISTANCE FACTOR has been released, your Subconscious will turn off the FAT SWITCH - Forever! This is really exciting because... once the FAT SWITCH is in the "Off" position...
...your Subconscious has no choice but to bring your body back to its ideal weight where you are naturally slender and healthy, because slender and healthy is your NATURAL state.
The Shocking Truth: It is not "Natural" To Be Fat
Now, please come closer, because this is important.
I know this may make you slightly uncomfortable, but your natural state is to have very little body fat – even as you grow older. How do we know this is true? Look back at the photographs of people from 20, 30, 40 or even 50 years ago and notice what you see. Are most of them fat? No! That's because they were living naturally. Their Subconscious FAT SWITCH was turned off.
Times have changed. Right now Americans are among the fattest people on earth. (And it is "spreading" all over the world!) Over 65% of the population is either overweight or obese. Our cars have gotten bigger. Airlines have to charge more for fuel because of the increased extra weight of passengers. Ambulance stretchers have to be made wider and reinforced. Even the average coffin is now being made larger to accommodate our overweight bodies when we die!
The New Generation "XL"
First we had the Baby Boomers, then we had Generation "X" and then Generation "Y".
Now we have Generation "XL" – as in Extra Large.
It is sad, but true – this generation is now referred to as the "Extra Large" generation because close to 30% of children and teens in the US are obese. Not overweight, but obese. Almost 42% are overweight. That's double the percentage of 1980.
We are being socialized and hypnotized that being overweight is "okay" or "normal" and that it is "abnormal" not to be carrying around some extra weight.
The media and marketing companies are doing their best to "normalize" this condition. Clothing companies make larger and larger size cloths. Fast food restaurants are offering "supersized" meals. Now they even have "plus size" models. I am sure we all agree that that "super skinny" models are not normal, but trying to convince us that "plus size" (read overweight) models are normal is another dangerous trend.
If we keep normalizing overweight and accepting it as a way of life, soon 90% of the population will be fat and the hospitals will be filled with fat, sick people with heart attacks and diabetes. No matter how we try to normalize it, it is not NATURAL to be overweight! Period!
Like It or Not - You Are Judged By Your Weight
Here is another reality check. There is a world of research that clearly indicates you will be judged personally and professionally by how much you weigh. Your first impression is recorded and used as a yardstick for all future communication by those whom you meet.
It isn't fair, but it's true, people who are overweight communicate that they don't care about themselves, they are lazy and not in control of their life.
On the other hand, regardless of how fat the rest of the population becomes, people who are not overweight are given preferential treatment whether it comes to business or personal relationships.
Edited by: Lawyer Asad