Showing posts with label mind development. Show all posts
Showing posts with label mind development. Show all posts

Tuesday, February 22, 2011

Violent Video Games Boost Brain Power

Violent Video Games Boost Brain Power

By Nancy J. White / Source: ParentCentral.ca

For 10 hours, Kathrin Herzhoff fired automatic weapons while storming beaches, patrolling jungles and shooting down enemy aircraft.

It was all in the name of science. Before and after she trained on the video game Medal of Honor: Pacific Assault, her brain waves were measured at a University of Toronto lab.

"It was a steep learning curve, but I felt I improved a fair bit," says Herzhoff, a graduate student in psychology. She doesn't usually play video games, much less bloody first-person shooter games like this one. Yet this action genre, often decried for its mind-numbing violence, is emerging as a hot research topic in an unexpected area.

Scientists have found that virtual war games may boost brain power.

"A surprising aspect of our research shows that action games seem to be the most beneficial type of game when it comes to how well you see, pay attention, make decisions and switch tasks," explains Daphne Bavelier, a professor of brain and cognitive sciences at the University of Rochester.

After playing Medal of Honor, participants in the U. of T. study tended to be more focused, directing their attention to what was important, says researcher Jing Feng. The study, currently being reviewed for publication, is the first to see if the brains of non-gamers show improved attention.

In 2007, Feng and her colleagues showed that action video-game play could close the gender gap in spatial cognition, skills that are important in mathematics and engineering.

So all those hours on the couch annihilating enemies haven't been a mindless waste? Could all that practice help a gamer find the right career?

"Is he interested in going into robotic surgery or operating the Canadarm on the space shuttle?" asks Lauren Sergio, a neuroscientist at York University.

She worked on a study published last fall that showed that gamers used their brains more efficiently, tapping into the executive functions of the frontal lobe as they performed increasingly difficult visual motor tasks.

Perhaps it could even help, not hurt, a kid in school.

"Not until we are able to put in the right content," says Bavelier.

The mission for researchers now is to explore how the brain learns from shooter games, then develop less bloody games that confer the same brain gains. "The idea would be to get the benefits without the killing parts," explains Bavelier. "You could create a game that would be good for teaching mathematics, slowing cognitive decline or training surgeons — games with more positive aspects."

In Canada, first-person shooter titles were the top-selling video-game genre last January to November, says Matthew Tattle, who tracks video games for market researchers NPD Group. With titles usually rated for mature or teen audiences, it commanded 15 per cent of the market, with sales of 2.3 million games.

While these games may have benefits, researchers recommend caution. Too much violent screen play could be detrimental to a person's physical and emotional health.

Bavelier, who studies brain plasticity, stumbled on to video games when a male research assistant working on an experiment came up with off-the-charts data. The odd findings were not from faulty science but rather from the researcher's own brain. He was a hardcore action gamer. Bavelier was intrigued. She has now done more than 20 video-game studies.

Her first, in 2003, found that action gamers could focus better on a task, ignoring distractions.

She's also found that playing video games helps visual resolution (the ability to see small details within clutter) and improves sensitivity to contrast (the ability to distinguish shades of grey). Her latest research showed that the games also sped up the brain's processing of visual information.

So does that sharp vision and alertness make hardcore action gamers better drivers?

Only in theory. Most gamers, after all, are young males. "The kids who play are also high on testosterone," says the neuroscientist with a laugh.

As part of her studies, action gamers and non-gamers are recruited and tested in the lab on boring screen tasks. The non-gamers then play 10 to 50 hours over several days of either a fast-paced action game, such as Call of Duty 2, or a slow-moving strategy one, such as The Sims 2. Consistently, those who played the action game were the ones who improved.

And the gains tended to last. Two years after a vision study, her team retested participants, who had not played action games since the lab study. The improvements remained. Other researchers, says Bavelier, found enduring attention gains after six months when they retested their participants.

"Everything changes your brain. The issue is whether it sticks," explains Bavelier.

"That's what's astonishing here. The changes lasted months to years. That's what we're after now, understanding how that happens."

She's also investigating potential brain benefits from body-moving game devices, such as Nintendo's Wii.

At the University of Toronto, Ian Spence, director of the Engineering Psychology Lab, Feng and other researchers were particularly interested in whether playing video games could boost women's spatial skills. Scientific literature shows a definite gender disparity in spatial cognition, important in navigation, geometry and other fields.

As part of the research, male and female non-gamers were tested for spatial skills, then played either the maze game Balance or the shooter game Medal of Honor: Pacific Assault for 10 hours, then were retested. Only the action gamers significantly improved, with the women making larger gains, nearly closing the gender gap in scores. When tested five months later, the gains were still evident.
Feng and her colleagues also found that women learned spatial skills as fast as men.

Non-gamer Herzhoff, who trained on Medal of Honor, hasn't noticed an enduring spike in her spatial skills. She just remembers being jumpy after playing.

Like many women, she's not attracted to the blood and gore. Even researcher Feng, who enjoys video games, doesn't play the shooter ones. "It would be nice to know the critical components in the game that give the benefits and rebuild it in a way that appeals to girls," she says.

Herzhoff, 24, muses about the possibilities. "Something brighter with friendlier characters. Maybe a frontier story plot. Maybe using animals instead of people, like in children's cartoons."

Maybe rated E for Everyone.

Edited by: Lawyer Asad

Friday, November 12, 2010

Subliminal suggestions work!

10 Scientific Studies That Prove Subliminals Work

Source: RealSubliminal.com

We often get asked for further evidence of subliminal messaging, and a lot of skeptical questions from people who have yet to experience subliminal messaging for themselves, so here is a page we have complied with multiple studies which have been conducted on subliminal messaging using audio based messages over the last 30+ years:

Improves Math Skills

Ariam, S. and Siller, J. "Effects of Subliminal Oneness Stimuli in Hebrew on Academic Performance of Israeli High School Students. " Journal of Abnormal Psychology (1982):

* 10th grade students were shown subliminal messages in Hebrew saying; "Mommy and I are one", "My teacher and I are one" and "People are walking in the street" (a neutral statement). The Students received the messages four times per week for 6 weeks.

* 6 weeks later, the students exposed to the subliminal statement "Mommy and I are one" scored higher in a maths exam than the other groups.

Psychologists claimed the messages such as "Mommy and I are one" would boost the students self esteem and have an effect to help them learn. Also interestingly when the messages were revealed so the students were aware of what they were receiving the effect failed, giving support to the effectiveness of sending a subliminal message rather than an overt one.

Helps to Quit Smoking

Palmatier, J.R., and Bornstein, P.H. "Effects of Subliminal Stimulation of Symbiotic Merging Fantasies on Behavioral Treatment of Smokers." The Journal of Nervous and Mental Disease (1980):

* Thirty-four people underwent a 3-week, group-oriented smoking cessation therapy package.

* Results showed that the subliminal messages affected post-treatment smoking behavior of the group. i.e. the people who received subliminal messages after their regular therapy had a lower rate of relapse into smoking again.

A follow up study by Palmatier and Bornstein found that "subliminal messaging noticeably improved the progress of subjects attempting to quit smoking", when compared to the group not exposed to subliminal messages.

Do you want some extra help to quit? Try our hugely successful Stop Smoking Subliminal album.

The Mind Can "Hear" Audio Subliminal Messages

Kaser, V.A. "The Effects of an Auditory Subliminal Perception Message Upon the Production of Images and Dreams". Journal of Nervous and Mental Disease (1986).

* Subjects listened to an audio subliminal message. The message was mixed with a regular music recording. Another group of subjects simply listened to the regular music recording without the subliminals.

* Both groups were asked to create a pre-test drawing before and immediately after the music was played as well as a drawing of any dreams they had the previous night.

* When the drawings were examined, the effects of the subliminal message could be seen.The drawings of the people who listened to the music with subliminal hidden content contained images relating to the suggestions they were listening to, whereas no correlation could be found with the control group.

* Kaser concluded that "the unconscious/subconscious mind is able to perceive a recorded verbal message that cannot be consciously heard", proving the existence of subliminal perception.

In another study conducted by Dr. Becker experimental and control groups were asked to guess a three-digit number. The experimental group was exposed to the number subliminally embedded in behind a pink noise (similar to white noise) based audio track.

In three different trials an average of 77% of people exposed to the subliminal numbers guessed correctly, in comparison to only 10% of people in the control groups who weren't exposed subliminally to the numbers. This again confirms that subliminal messages are perceived at a non-conscious level.

Losing Weight & Healthy Eating

Silverman, L.H., Martin, A., Ungaro, R., and Mendelsohn, E. "Effect of Subliminal Stimulation of Symbiotic Fantasies on Behavior Modification Treatment of Obesity." Clinical Psychology (1978):

* Silverman et al conducted two experiments on subliminal perception with groups of 26 and 30 women. The women were at least 15% overweight. There were 2 groups, a 'subliminal group' and a 'control group'. Both groups were given some education on weight loss and healthy eating i.e. how to record calories accurately, eating at regular meal times, and how to reward themselves for eating healthily.

* At the start and end of all the sessions, everyone was asked to image a situation in which they would be tempted to over eat. At this point they were exposed to a subliminal message for 4 milliseconds. Either a weight loss based subliminal message for the subliminal group or a neutral subliminal message for the control group.

* In both cases the 'subliminal group' lost more weight than the control group, with the subliminal group losing significantly more by the end of the follow up period. It was concluded that the use of subliminal messaging was able to help people reduce their over eating habits.

Another study conducted by Dr. Becker et al showed that the use of subliminal messages can have astounding results:

* In Metairie, Louisiana, at Dr. Becker's weight loss clinic his patients heard both cassette tape subliminal messages and videotapes containing subliminals.

* One woman lost 100 pounds within one year. In a follow up Dr. Becker found 50% of the patients maintained over half their weight loss for up to two years following the subliminal program. Even more impressively 23% maintained between 75% and 100% of their total weight loss. These figures were significantly better than diet programs in which he did not use subliminal messaging. subliminal messages.

We have had a lot of success stories from our weight loss series. You can use subliminal messaging to gain a higher level of success from your weight loss efforts too! Do you want to develop healthy eating habits? Try our most popular subliminal weight loss album.

Improve Study Skills

Parker, K.A. "Effects of Subliminal Symbiotic Stimulation on Academic Performance: Further Evidence on the Adaptation-Enhancing Effects of Oneness Fantasies." Journal of Counseling Psychology (1982):

* 60 college students on a summer law course for 6 weeks received subliminal messages before 3 of their 5 lectures per week, as also before and after a brief minute counseling session.

* The subjects exposed to subliminal messaging achieved significantly higher grades than the others, which were consistent with other earlier studies.

Subliminal Enhancements Boost Learning Capacity

Cook, H., Ph.D. "Effects of Subliminal Symbiotic Gratification and the Magic of Believing on Achievement." Psychoanalytic Psychology (1985):

* University students were split into groups and exposed to either to a subliminal message, or a control message immediately after class over a period of 12 sessions of 4 millisecond duration messages.

* Students who had received the subliminal messages ended up performing better in their end of year exams than students who received the control message.

* The researchers concluded that subliminally stimulating students to feel better about themselves enabled them to learn more efficiently.

Cure Agoraphobia

Lee, I., Tyrer, P. and Horn, S., "A comparison of Subliminal, Supraliminal and Faded Phobic Cine-Films in the Treatment of Agoraphobia. " British Journal of Psychiatry (1983):

* 32 patients were treated by being exposed to videos twice per week for a period of three weeks. Three of the groups saw the same movie - a selection of agoraphobic scenes, while the control group saw a potter working on his wheel. The three test groups included one group who viewed it at a level below the visual threshold (the subliminal group), one seeing it under normal conditions (the regular group), and the third was exposed to both subliminal and regular viewing as the study progressed (the faded group).

* The faded group showed the greatest improvement out of all of the groups. The improvement was maintained over a twelve week review period.

* These findings findings indicate that both subliminal and regular presentation of messages can be effective in reducing agoraphobic behavior, but when combining subliminal messaging with regular viewing there is an even greater effect.

Darts Accuracy

Plumbo, R. and Gillman, I. "Effects of Subliminal Activation of Oedipal Fantasies on Competitive Performance." The Journal of Nervous and Mental Disease (1984):

* Subjects tested for their darts accuracy. They were exposed to the following subliminal messages; "Beating him is OK", "Beating him is wrong", and a neutral control message of "People are walking".

* Results showed that people exposed to the message "Beating him is OK" showed greater dart-throwing accuracy than people listening to any other messages.

This study shows that even a simple positive message played while throwing darts can induce a greater level of accuracy.

Strong Reactions To Subconscious Messages

Bornstein, R.F, Leone, D.R. and Galley, D.J. "The Generalizability of Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without Awareness on Social Behavior." Journal of Personality and Social Psychology (1987):

* Spoken statements hidden by white noise at increasing volume levels were played to test subjects.

* Stronger physiological reactions were observed in subjects exposed to the messages which masked by loud white noise and inaudible, than when the volume was actually lower and the messages were somewhat audible.

* Research concluded that completely inaudible messages were capable of reaching the human mind, and of having a physiological effect.

Subliminal Messages Reduce Shoplifting

* TIME Magazine reported in 1979 that nearly 50 department stores in the U.S. and Canada had been using subliminal messages over their music systems which had resulted in a significant reduction in both customer based shoplifting and employee theft.

* One East Coast chain amounted savings of $600,000 over a nine-month period!

* Another story in the Wall Street Journal in 1980 stated that subliminal messaging a New Orleans supermarket resulted in an all time low within 6 months of use - from $50,000 per six month period to a figure of $13,000! Furthermore cashier shortages dropped from $125 per week to below $10 per week.

The Power of Subliminal Stimulus

Shevrin, H. "Does the Averaged Evoked Response Encode Subliminal Perception? Yes." (1975):

* Research showed that peoples responses to a given stimulus were statistically lower when subjects were consciously aware, but when the stimuli was presented in a subliminal fashion the response rate was significantly higher.

* Despite people being unaware of the stimuli, measurements suggest that our minds do still become aware. This suggests that while the mind is not consciously aware of any messages, the subconscious mind can pick up on the subliminal information and respond in the same way as if it was received under regular conditions.

Edited by: Lawyer Asad