Embrace Change or Die
Steve Anderson
Leading Authority on Insurance Agency Technology Productivity and Profits
I have used the above quote in many of my presentations over the last
several years. Like many of you, I lived through the "technology-driven"
changes over the past 25 years, and they seemed anything but small and
slow. Yet, the changes in just the last five years have been dramatic.
Facebook, Twitter, LinkedIn, the Kindle, iPhones, and iPads did not exist
or were very new just five years ago. And the list goes on.
The world adopts technology and new ideas at a much faster pace than ever
before. Facebook introduces new changes and features constantly. Google and
LinkedIn are changing the look and feel of profiles.
Millions of people immediately adapted and adopted these new options. In
fact, we have come to expect this kind of dynamic change. This fast pace
has created a lot of opportunity for some and is—or will be the demise of others.
But human beings—and the way we work with and manage each other have not
changed and adapted nearly as quickly. That is one of the major challenges
for insurance organizations today. The big question for leaders of
insurance organizations today is how they handle the adoption of technology
inside their organizations. How well do employees adapt and succeed. And
the leaders of the future will likely be those who are flexible enough to
move with these fast changes.
What does that mean? It means that as a leader you still need to know where
you want to take your organization, but you no longer have the luxury of
planning the trip all the way to its final destination. Do you remember the
5 and 10 year plans? Today, they just might be a big waste of time.
If you're going to survive in this new faster race, you will have to be
able to adapt and do so quickly. In the "good old days" business plans
plotted the course from A to Z by connecting all the dots and creating a
linear path that was easy to follow. A connects to B that connects to C and so forth.
In this transformed economy, A connects to B and C might be something
completely different than it was just a few months ago. As a matter of
fact, C might not even be there at all. Unless you're able to not only live
with ambiguity but also embrace and anticipate change, you're going
to have a much harder time keeping up.
What are the implications? More than ever before, insurance organizations
have to know who they are and what they want because the how of their
plans will be a constantly moving target. This can be frustrating to a lot
of people, but it's also exciting and dynamic for those who learn to
embrace change, try new ideas, and are willing to discard ideas and systems
that no longer deliver results.
The cost of inertia has just gone up. Way up.
How are you (and your organization) keeping up with change?
Edited by: Lawyer Asad
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