Friday, November 30, 2012

4 Tips I Used To Keep My Calm.

4 Tips I Used To Keep My Calm.

Gretchen Rubin
Bestselling author; Blogger

I felt rattled.

I found out I made a mistake in something I wrote. It was fixed, but it always rattles me to discover that I made a mistake.

I found out I have to review a document in a short period of time. It won't be hard, but it always rattles me to have a short deadline. (One reason I've never been a journalist: I hate deadlines.)

There have been some changes to our family schedules. Nothing major, but it always rattles me to have to juggle the calendar.

I realized I was rattled, and instead of allowing myself to become short-tempered (highly likely), I ran through some of my easier tips for staying cool.

1. I took ten minutes to clean up my office. Getting paperwork under control makes me feel more in control of my life generally.

2. I made a list. Now I don't have to worry about forgetting something important, plus I get the morale-booster of being able to cross off items.

3. I took a few minutes to be silly with my family. Acting light-hearted makes me feel more light-hearted, and seeing them in a good mood lifts my spirits.

4. I exercised. I always feel calmer when I exercise. In fact, that's probably the main reason I exercise. (Here are some tips if you have trouble prodding yourself to exercise.)

How about you? What strategies do you follow if you need to calm yourself down–in a hurry?

Edited by: Lawyer Asad


Thursday, November 29, 2012

Your secret energy source - boost it! Another gift for you.


Your secret energy source - boost it! Another gift for you.

I hope you've had a chance to download my free gift, "Strategic Goal Setting for Success Guide" – and that you're well on your way to creating the plan you will follow straight to the success you deserve.

(If you haven't, you can get it now, here: Download Strategic Goal Setting for Success Guide)

Now, I want to let you know about another gift I have for you.

If I told you I could predict your performance in almost everything you do, you'd probably wonder how, right?

Self-esteem – the level to which you respect and value yourself as an important, worthwhile person – is THE critical factor that determines your ability to succeed.

I've created a brand new video, "The 6 Elements of Self-Esteem," to let you in on the secret for accessing this secret energy source, and you can watch it right now, free.

Watch it here.

 

People with high self-esteem feel terrific about themselves and their lives – and become the absolute best possible versions of themselves.

When you watch "The 6 Elements of Self-Esteem," you discover:

  • The HUGE effect self-esteem has on you, from dealing with daily life to experiencing healthy relationships
  • My simple formula for self-esteem – and how to use it to assure maximum performance
  • Exactly what you can do to build your self-esteem – and improve your results in every area of your life
  • The real secret to reducing your stress: the 2 aspects of your life which must align
  • A simple, yet powerful way to keep yourself motivated and moving forward
  • And more…

"The 6 Elements of Self-Esteem" contains everything you need to know to nurture your own self-esteem – and therefore improve the results you experience in every area of your life.  

Here's that link again: View my complimentary "The 6 Elements of Self-Esteem" here, and ensure this critical success factor is included in your personal success formula. 

To your success – and your self-esteem,

 


Circulated by: Lawyer Asad

Corporations Want Obama's Winning Formula

Corporations Want Obama's Winning Formula



By Joshua Green


The day after the election, Mitt Romney returned to his Boston headquarters because, he told a friend, his campaign staff needed help: "I have 
400 people to get great jobs for." President Obama's team, having built a tech-centric juggernaut that outperformed expectations, will need no such
 assistance. "The next morning," Jim Messina, his campaign manager, says, "corporate America, Silicon Valley were knocking down the door trying to
hire these guys."
It's easy to see why. With the economy struggling and Obama no longer a tribune of hope and change, the press narrative of the campaign was that 

Democrats had cooled on the president and might not turn out to re-elect him. "Instead," says Teddy Goff, digital director of Obama 
for America, "if you look at the numbers, we raised more money online this time than last time, had more donors, more volunteers, registered more people to vote online, and did all kinds of revolutionary stuff through Facebook (FB) and Twitter." The campaign says donors increased from 3.95 million to 44 million, fundraising online rose from $500 million to $690 million, and online voter registration jumped by 50 percent. Once all the votes are 
counted, about 1.25 million more young people will have supported Obama in 2012 than in 2008, when his ability to turn out 18- to 24-year-olds was 
hailed as revolutionary. As the final tally approaches, Obama's margin of victory is more than 4 million votes and rising.

Were Obama's weaknesses exaggerated? Or was his campaign so ruthlessly effective that it overcame them? Judging from the run on talent—Oba
ma's team won't say which companies have come calling—many in the private sector think it was the latter. "This is seen as the best-run campaign ever," says Google (GOOG) Executive Chairman Eric Schmidt, an informal campaign adviser. "And there's a lot of carry-over from political tactics to
business tactics." In particular, the technological and data-analytics advances that drove the reelection effort could have significant commercial
applications.

One of the Obama team's first principles was its belief that social media have suffused the culture to a point that it can serve as a primary 
platform to raise money and reach voters. Sometimes this entailed applying marketing techniques to politics, such as Messina's widely ridiculed
decision to take Vogue Editor-in-Chief Anna Wintour's advice and create an Obama fashion line to raise money. "That ended up bringing in just 
north of $40 million," Messina says.

More often, the campaign developed its own methods. Last year the tech team noticed that while a quarter of the clicks on its fundraising e-mails were
from mobile devices, only a handful yielded donations—a common problem for political campaigns. That led to a pair of innovations: a redesign that 
allowed the website to render easily on any screen and a "quick-donate" program that stored financial information so repeat givers could pay with a
single click.

This became hugely profitable. According to data shared exclusively with Bloomberg Businessweek, "one-click" donors gave four times as often—and
three times as much money—as those solicited the traditional way. The 1.5 million one-click donors gave $115 million, or about $75 million more than
tests indicated they would have otherwise. Many of the donations came via phone. "We'd send texts saying 'Reply back with a number and that's how
much we'll charge your saved account,' " says Goff. "We had people giving $1,000 via text."

An even more significant achievement was the collation of vast amounts of data used to motivate voters. "The biggest idea we brought to bear was
integrating data and then acting on what it told us," says Dan Wagner, who ran the analytics team. "Through the single database we built, we could tie
everything together and make an assessment based on all of somebody's online activities, whether or not what we were doing was actually producing
offline outcomes."

This powered the "targeted-sharing" program that Messina and others believe was the true innovation that helped drive such surprisingly high turnout.
 
The campaign's Orwellian knowledge of the electorate—its deep understanding of precisely what, or whom, would motivate someone to act on  Obama's behalf—was such that it could get supporters to appeal to wavering or unreliable friends and acquaintances with individually tailored messages.
 
"Politics is a direct-response business," Goff says. People do things if you ask them to do it, and for the most part don't do it if you don't ask."Often these requests were made through Facebook, mobile, or an
other online medium, which made it particularly effective for contacting young voters. "Of our turnout targets 29-and-under, half couldn't
 be reached by phone, either because they didn't have one or we didn't have their number," Goff says. "Yet we were able to reach 85 percent of them through targeted sharing. Almost everyone is on Facebook." He estimates that 5 million voters were contacted this way—more than Obama's margin of victory. "All of these things are characteristic of the way the next generation of social and mobile apps are going to evolve," says Schmidt.

What first excited marketers about social media was that a friend's endorsement was a more powerful, and therefore valuable, motivator than 
traditional forms of advertising—seeing someone you know rave about

Pepsi (PEP) on his Facebook wall makes you more likely to try it than a newspaper ad would. What businesses find so tantalizing about the Obama campaign is that it has advanced this phenomenon to its next iteration: Your friend isn't just raving about Pepsi; he's telling you, in language and images likely to resonate with you, that you should be drinking Pepsi, too. The fundamental building block to targeted sharing is an overlay of the voter
 file and the social graph," says Goff. "If you apply that same concept—the social graph and consumer data—then almost any company stands to ga
in something."

Of course, few people would feel moved to take action for Pepsi in the same way they did for Obama. Unless, that is, the civic purpose that impelled 
Obama's supporters could be synthesized by businesses selling products instead of candidates, possibly through games or rewards programs that give users an incentive to evangelize to their friends. "This offers real opportunities for people to interact with their networks within the context
of a brand," says Joe Rospars, Obama's chief digital strategist, whose company, Blue State Digital, runs social media campaigns for companies 
including Ford (F) and the Green Bay Packers.

Those intrigued by the commercial possibilities for what the campaign pioneered include Google's Schmidt, who is considering hiring or funding
members of the team. "I've talked about it," he says. "We haven't done anything yet, but we'll see." It could take a while. Having worked non-stop
for 18 months, most of Obama's staff is celebrating by going on vacation.

The bottom line: Obama's ground breaking operation raised $190 million more online than in 2008 and turned out an estimated 1.25 million more 
youth voters
.



Edited by: Lawyer Asad







Wednesday, November 28, 2012

Free book helps you master your sleep for maximum productivity.

Free book helps you master your sleep for maximum productivity.

Today, I'd like to give you a free book that
shows you how to overcome insomnia, improve
the quality of your sleep and master the
power nap.

It's called "Sleep Like A Pro" and you can
download it here:

http://20daypersuasion.com/sleeppro.htm

Inside this ebook, you will learn:

- How to use "power naps" to rocket your
productivity.

- How to attain better sleep through
physical exercise.

- How to use foods to improve sleep.

- How to better your sleep with visualization.

- How to use effective relaxation techniques
and aromatherapy to address sleep problems.

- And More!

Download it now at:
http://20daypersuasion.com/sleeppro.htm

Hope you benefit from this ebook and please
let me know if there's anything I can help
you with.

Kindest Regards,
Michael Lee

Circulated by: Lawyer Asad

Embrace Change or Die

Embrace Change or Die



Steve Anderson

Leading Authority on Insurance Agency Technology Productivity and Profits



I have used the above quote in many of my presentations over the last

several years. Like many of you, I lived through the "technology-driven"

changes over the past 25 years, and they seemed anything but small and

slow. Yet, the changes in just the last five years have been dramatic.

Facebook, Twitter, LinkedIn, the Kindle, iPhones, and iPads did not exist
 

or were very new just five years ago. And the list goes on.



The world adopts technology and new ideas at a much faster pace than ever
 

before. Facebook introduces new changes and features constantly. Google and
 

LinkedIn are changing the look and feel of profiles.



Millions of people immediately adapted and adopted these new options. In

fact, we have come to expect this kind of dynamic change. This fast pace

has created a lot of opportunity for some and is—or will be the demise of others.

But human beings—and the way we work with and manage each other have not 

changed and adapted nearly as quickly. That is one of the major challenges
 
for insurance organizations today. The big question for leaders of 

insurance organizations today is how they handle the adoption of technology
 

inside their organizations. How well do employees adapt and succeed. And

the leaders of the future will likely be those who are flexible enough to
 

move with these fast changes.



What does that mean? It means that as a leader you still need to know where
 

you want to take your organization, but you no longer have the luxury of

planning the trip all the way to its final destination. Do you remember the
 

5 and 10 year plans? Today, they just might be a big waste of time.



If you're going to survive in this new faster race, you will have to be

able to adapt and do so quickly. In the "good old days" business plans

plotted the course from A to Z by connecting all the dots and creating a

linear path that was easy to follow. A connects to B that connects to C and so forth.

In this transformed economy, A connects to B and C might be something 

completely different than it was just a few months ago. As a matter of

fact, C might not even be there at all. Unless you're able to not only live

with ambiguity but also embrace and anticipate change, you're going
 to have a much harder time keeping up.

What are the implications? More than ever before, insurance organizations
 
have to know who they are and what they want because the how of their 

plans will be a constantly moving target. This can be frustrating to a lot
 

of people, but it's also exciting and dynamic for those who learn to

embrace change, try new ideas, and are willing to discard ideas and systems
 
that no longer deliver results.

The cost of inertia has just gone up. Way up.

How are you (and your organization) keeping up with change?



Edited by: Lawyer Asad

Tuesday, November 27, 2012

The "Master Skill" of success: do you have it? [A gift for you]





The "Master Skill" of success: do you have it? [A gift for you]

Do you know exactly what you want in life?

If so, do you have a concrete plan for achieving it?

I consider goal-setting the "master skill" of success. If you develop this single skill, you're practically guaranteed to achieve everything you want to in life. To help you do just that, I've put together a special gift for you: the "Strategic Goal Setting for Success Guide."

Download yours free, today.

In this 9-page, workbook-style guide, I lead you through the process of gaining complete clarity about what you want in every area of your life. Then, I help you create a solid, workable plan for getting it.

It IS that simple, and it's also a very powerful way to achieve everything you want.

When you fill out the "Strategic Goal Setting for Success Guide," you complete exercises that help you:

  • Gain clarity about what you really want – without limitations of any kind
  • Discover the 7 areas in which you must define your goals, for maximum fulfillment and satisfaction
  • Define your goals in each of those areas, so you can begin working toward them
  • Develop a powerful new mindset that lays the foundation for confidence, self-discipline, and determination
  • Begin to create a working plan for taking daily steps toward achieving your goals   
  • Learn the single most important quality of high performing people – and use it

The "Strategic Goal Setting Guide" gives you exactly what you need to begin honing goal-setting – the "master skill" of success. When you do, you become unstoppable.

Here's that link again where you can download your complimentary "Strategic Goal Setting for Success Guide," and get started today creating the life you truly want.

Download it here.

To your success – through goal-setting,



Brian Tracy

Brought to you by: Lawyer Asad

Monday, November 26, 2012

A True Story of Human Empowerment & Faith

A True Story of Human Empowerment & Faith
To mark the International Day for the Elimination of Violence against Women

November 25th is marked as the International Day for the Elimination of Violence against Women. Here is a real life story behind one of the popular faces in the fashion world.

Story of Neera Chopra, mother of Pooja Chopra (Miss India - 2009)

"I don't know where to begin... they were terrible times. My husband was well-placed, but the marriage had begun to sink almost as soon as it began. Like most women do, I tried to work against all the odds . 

My in-laws insisted everything would be alright if I had a son. My first child was a daughter, and that didn't do me any good... but I couldn't walk out. I had lost my father, my brother was in a not-so-senior position in Bata. I didn't want to be a burden on my family and continued to live in my marital home in Kolkata. 

I looked after my mother-inlaw, who was suffering from cancer, and while bathing her, I would tell myself she would bless me and put things right. 

I don't know how I tolerated it all. The least a man can do, if he must philander, is to not flaunt his women in his wife's face. Then began the manhandling. I still wanted my marriage to survive. I was a pure vegetarian and learnt to cook non-vegetarian delicacies thinking it would please him. 

Then, I was pregnant again. When Pooja was eight months in my womb, my husband brought a girl to the house and announced he would marry her. I thought of killing myself. I hung on the slight hope that if the baby was a boy, my marriage could be saved. 

When Pooja was born a girl, for three days, nobody came to the hospital. There was a squadron leader's wife on the opposite bed, who was kind enough to give me baby clothes for Pooja to wear. When she was 20 days old, I had to make a choice. I left the house with my girls — Pooja and Shubra, who was seven then. I haven't seen my husband since. I promised myself, even if we had just one bread, we would share it, but together. 

I began life in Mumbai with the support of my mother, brother, who was by then married. It wasn't the ideal situation, especially when he had children — space, money, everything was short. I began work at the Taj Colaba and got my own place. How did I manage? Truth be told, I would put a chatai on the floor, leave two glasses of milk and some food, and bolt the door from outside before going to work. I would leave the key with the neighbours and tell the kids to shout out to them when it was time to leave for school. 

Their tiny hands would do homework on their own, feed themselves on days that I worked late. My elder daughter Shubhra would make Pooja do her corrections... This is how they grew up. At a birthday party, Pooja would not eat her piece of cake, but pack it and bring it home to share with her sister. When Shubhra started working, she would skip lunch and pack a chicken sandwich that she would slip in her sister's lunchbox the next day. 

I used to pray, "God, punish me for my karma, but not my innocent little kids. Please let me provide them the basics." I used to struggle for shoes, socks, uniforms. I was living in Goregaon. Pooja would walk four bus stops down to the St Thomas Academy. Then, too little to cross the road, she would ask a passerby to help her. I had to save the bus money to be able to put some milk in their bodies. 

Life began to change when I got a job for Rs 6,000 at the then Goa Penta. Mr Chhabra, the owner, and his wife, were kind enough to provide a loan for me. I sent my daughters to my sister's house in Pune, with my mother as support. I spent four years working in Goa while I saved to buy a small one-bedroom house in Pune (where the family still lives). I would work 16-18 hours a day, not even taking weekly offs to accumulate leave and visit my daughters three or four times a year. 

Once I bought my house and found a job in Pune, life began to settle. I worked in Hotel Blue Diamond for a year and then finally joined Mainland China — which changed my life. The consideration of the team and management brought me the stability to bring them up, despite late hours and the travelling a hotelier must do. 

Shubhra got a job in Hotel Blue Diamond, being the youngest employee there while still in college, and managed to finish her Masters in commerce and her BBM. Today, she is married to a sweet Catholic boy who is in the Merchant Navy and has a sweet daughter. 

I continue to finish my day job and come home and take tuitions, as I have done for all these years. I also do all my household chores myself. 

Through the years, Shubhra has been my anchor and Pooja, the rock. Pooja's tiny hands have wiped away my tears when I broke down. She has stood up for me, when I couldn't speak for myself. Academically brilliant, she participated in all extra-curricular activities. When she needed high heels to model in, she did odd shows and bought them for herself. 

When I saw Pooja give her speech on TV, I knew it came from her heart. I could see the twinkle in her eye. And I thought to myself as she won "My God, this is my little girl." God was trying to tell me something. 

Today, I've no regrets. I believe every cloud has a silver lining. As a mother, I've done nothing great."
------------------------------------------------------------------------------

Pooja Chopra won the 2009 edition of Miss India.

Pantaloons Femina Miss India Pooja Chopra's mother promised 'One day, this girl will make me proud'. Pooja speaks on fulfilling that promise: "When I was 20 days old, my mother was asked to make a choice. It was either me — a girl child, or her husband. She chose me. As she walked out she turned around and told her husband, 'One day, this girl will make me proud'. That day has come. Her husband went on to marry a woman who gave him two sons. Today, as I stand here a Miss India, I don't even know if my father knows that it is me, his daughter, who has set out to conquer the world, a crown on my head. Our lives have not been easy, least so for my mother. Financially, emotionally, she struggled to stay afloat, to keep her job and yet allow us to be the best that we could be. I was given only one condition when I started modelling — my grades wouldn't drop. 

All the girls in the pageant worked hard, but my edge was my mother's sacrifice, her karma. Today, when people call to congratulate me, it's not me they pay tribute to, but to her life and her struggle. My mother is the true Woman of Substance. She is my light, my mentor, my driving force."

Sunday, November 25, 2012

How to SKYROCKET Your Love Life

How to SKYROCKET Your Love Life

It's not often that I'm this impressed, but this video really made me say 'Wow'
 
Inside this short video you'll discover one simple skill that will skyrocket your love-life success.
 
If you've ever been with someone who has lost interest in you...
 
...If you've ever struggled to spark, escalate and maintain long term attraction with that one person who you REALLY like or love...
 
 
Don't miss this, it won't be online for long
 
Enjoy!
 
To Your Success,
Yee Shun-Jian
Founder and Chief Happiness Officer,
RichGrad.com
101PowerfulAffirmations.com

Circulated by: Lawyer Asad

The Perfect Job Interview in 8 Simple Steps

The Perfect Job Interview in 8 Simple Steps

Jeff Haden
Ghostwriter and Inc.com columnist


You landed the interview. Awesome! Now don't screw it up.

I've interviewed thousands of people for jobs ranging from entry-level to executive. Easily  three-fourths of the candidates made basic interviewing mistakes.

Did I still hire some of them? Absolutely... but never count on your qualifications and experience to outweigh a bad interview.

Here are eight practical ways to shine:

Be likable. Obvious? And critical. Making a great first impression and establishing a real connection is everything. Smile, make eye contact, be enthusiastic, sit forward in your chair, use the interviewer's name.... Be yourself, but be the best version of yourself you possibly can. We all want to work with people we like and who like us. Use that basic fact to your advantage. Few candidates do.
Never start the interview by saying you want the job. Why? Because you don't know yet. False commitment is, well, false. Instead...
Ask questions about what really matters to you. (Here are five questions great job candidates ask.) Focus on making sure the job is a good fit: Who you will work with, who you will report to, the scope of responsibilities, etc. Interviews should always be two-way, and interviewers respond positively to people as eager as they are to find the right fit. Plus there's really no other way to know you want the job. And don't be afraid to ask several questions. As long as you don't take completely take over, the interviewer will enjoy and remember a nice change of pace.
Set a hook. A sad truth of interviewing is that later we often don't remember a tremendous amount about you -- especially if we've interviewed a number of candidates for the same position. Later we might refer to you as, "The guy with the alligator briefcase," or, "The lady who did a Tough Mudder," or, "The guy who grew up in Panama." Sometimes you may be identified by hooks, so use that to your advantage. Your hook could be clothing (within reason), or an outside interest, or an unusual fact about your upbringing or career. Hooks make you memorable and create an anchor for interviewers to remember you by -- and being memorable is everything.
Know what you can offer immediately. Researching the company is a given; go a step farther and find a way you can hit the ground running or contribute to a critical area. If you have a specific technical skill, show how it can be leveraged immediately. But don't say, for example, "I would love to be in charge of revamping your social media marketing." One, that's fairly presumptuous, and two, someone may already be in charge. Instead, share details regarding your skills and say you would love to work with that team. If there is no team, great -- you may be put in charge. If there is a team you haven't stepped on any toes or come across as pushy. Just think about what makes you special and show the benefits to the company. The interviewer will be smart enough to recognize how the project you bring can be used.
Don't create negative sound bites. Interviewers will only remember a few sound bites, especially negative ones. If you've never been in charge of training, don't say, "I've never been in charge of training." Say, "I did not fill that specific role, but I have trained dozens of new hires and created several training guides." Basically, never say, "I can't," or "I haven't," or "I don't." Share applicable experience and find the positives in what you have done. No matter what the subject, be positive: Even your worst mistake can be your best learning experience.
Ask for the job based on facts. By the end of the interview you should have a good sense of whether you want the job. If you need more information, say so. Otherwise use your sales skills and ask for the job. (Don't worry; we like when you ask.) Focus on specific aspects of the job: Explain you work best with teams, or thrive in unsupervised roles, or get energized by frequent travel.... Ask for the job and use facts to prove you want it -- and deserve it.
Reinforce a connection with your follow-up. Email follow-ups are fine; handwritten notes are better; following up based on something you learned during the interview is best: An email including additional information you were asked to provide, or a link to a subject you discussed (whether business or personal.) The better the interview -- and more closely you listened -- the easier it will be to think of ways you can make following up seem natural and unforced. And make sure you say thanks -- never underestimate the power of gratitude.

Edited by: Lawyer Asad

Saturday, November 24, 2012

Subliminal Techniques

Subliminal Techniques

Subliminal stimuli are said to be any sensory stimuli below the threshold for conscious perception. The classic experiments with subliminal techniques involved flashing words like "popcorn" or "buy a cold drink" on a movie screen for a duration that was too short for the conscious mind to pick up, but with the assumption that the words would be seen and responded to at a subconscious level. Supposedly sales of popcorn and rinks went up when using this technique, but the experiments were largely discredited later when the methodology was found to be suspect.

How much we are influenced by sounds we can't quite hear and things we can't quite see is still an unsettled area of psychological science. But the word subliminal has a more general meaning as well. It can simply refer to any influences which are not consciously recognized. This includes many things which are in plain sight, and the manipulation of language in ways that affect the hearer without his or her awareness. In other words, the stimuli might be consciously recognizable, but the effects may not be. With that in mind, here are a couple examples of subliminal techniques.

Make Yourself Seem Warmer

According to Ruud Custers, a psychology professor at Utrecht University in The Netherlands, research shows that if someone is holding warm cup of coffee or in a warm room while with you, that person will think of you are a warmer (nicer) person. The converse is true of cold drinks and rooms, by the way. So if you want to impress someone you are just getting to know, you might consider meeting in a warm room or handing her a cup of tea. In any case avoid cold places.

Convince With a Word

Want to convince somebody to do something? There is a simple psychological trick that has been proven to work; just provide a reason for the request. For example, consider the experiment done by Social psychologist Ellen Langer (and this is an experiment you could try yourself). According to an article in Natural News;

"...she asked to cut in line to use a copy machine. She tested three different ways of asking, and recorded the results:

Excuse me, I have five pages. May I use the Xerox machine? 60% said OK.

Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush? 94% said OK.

Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? 93% said OK."

Just saying "because I'm in a rush" or "because I have to make some copies" resulted in much higher compliance with the request, suggesting that the actual reason wasn't the important factor. The word "because" was the key element. After all, saying "because I have to make some copies" should be irrelevant (what else would one need a copy machine for?). We are conditioned to consider a request more important if we hear "because" (or perhaps any words indicating a reason).

Smiling as a Subliminal Technique?

This last example is from Chapter 1 (Subliminal Persuasion Techniques You Can Use Today) in my e-book, "You Aren't supposed to Know," which is part of the Secrets Package. The chapter starts...

A smile can be a form of subliminal persuasion, assuming the person who is persuaded is not consciously aware that they were influenced by it. In fact, it has been shown in studies that patrons of bars buy more drinks and tip more if the bartender smiles at them. No real surprise there, but still a valuable tool for any waiters, waitresses and bartenders who haven't yet put this income booster to work consistently.

Using subliminal techniques on people to get them to take a particular action or to manipulate their feelings can be unethical, but it does depend somewhat on the intent. After all, we try to convince family and friends to do things all the time without announcing to them that we are trying to influence their decisions, and without specifying the techniques we use (we just aren't aware of them as techniques most of the time). You will have to decide for yourself when it is appropriate to use this kind of knowledge (my general rule is that the intent has to be good and there also has to be a good reason not to use a more conscious approach to influencing someone).


Edited by: Lawyer Asad

Friday, November 23, 2012

Keeping Yourself Positive



Keeping Yourself Positive

Did you know that the most important thing you do for your success is to take control of the suggestive elements in your environment? Be sure that what you are seeing and listening to is consistent with the goals you want to achieve.

Listen Your Way to Success

Listen to educational audio programs in your car. The average person drives 12,000 to 25,000 miles per year which works out to between 500 and 1,000 hours per year that the average person spends in his or her car. You can become an expert in your field by simply listening to educational audio programs as you drive from place to place.

Take Courses in Your Field

Attend seminars given by experts in your field. Take additional courses and learn everything you possibly can. Learn from the experts. Ask them questions, write them letters, read their books, read their articles and listen to people with proven track records in the area in which you want to be successful.

Get Around the Right People

Associate only with positive, success-oriented people. Get around winners. As we say, fly with the eagles. You can't fly with the eagles if you keep scratching with the turkeys. Get away from the go-nowhere types and above all, get away from negative people. Get away from negative coworkers. If you've got a negative boss, seriously consider changing jobs. Associating on a regular basis with negative people is enough in itself to condemn you to a life of underachievement, frustration and failure. Associate only with positive people. Get around winners.


Visualize Your Goals

The last thing before you sleep and the first thing in the morning, think about and visualize your goals as realities. See your goal as though it already existed. Your subconscious mind is only activated by affirmations and pictures that are received in the present tense. See your goal vividly just before you go to sleep. See yourself performing at your best. See the situations that you're facing working out exactly the way you want them to.

Feed Yourself Mental Pictures

See yourself living the kind of life that you want to live. See yourself with the kind of relationships, the kind of health, the kind of car, the kind of home you really want. Visualize just before you fall asleep at night. The first thing you do when you get up in the morning is to feed yourself mental pictures. Those are the two times of the day when your subconscious mind is most receptive to new programming, when you fall asleep and when you wake up.

Action Exercises

Here are two things you can do, all day long, to keep your mind and emotions focused on your goals and financial success:

First, listen to audio programs in your car and when you travel around. Continue feeding your mind with a stream of high-quality, educational, motivational material that moves you toward your goal.

Second, resolve to associate with positive, optimistic people most of the time. Get around winners and get away from negative people who criticize, condemn and complain. This can change your life as much as any other factor.


Brian Tracy



Thursday, November 22, 2012

Top 10 Secrets of Personal Magnetism

Top 10 Secrets of Personal Magnetism

 

By Hamilton Miller/ Author of Elite Social Control

PTC's and Magnetic Statements are essential for mental domination, but they need the support of the Magnetic Moves.

The Magnetic Moves give it the final touch. Others may overlook many drawbacks you have, but not your failure to perform the Magnetic Moves.

These sweep everybody off their feet. It is obvious how tremendous they must be for mental domination.

The Magnetic Moves are easy to learn. Even people with below average intelligence can study them, apply them with little trouble, and gain phenomenally from them. 

With these, women with ordinary minds and looks have won choice husbands. Men of inferior birth have become the associates of presidents, kings, and queens. Nothing will make you more welcome anywhere. With these moves, con artists have pulled off amazing frauds, and men have been elevated to positions of affluence over men with far more ability.

How the Magnetic Moves Affect Others

The Magnetic Moves disarm the other person, lower his defenses, and throw him into rapport with you. If he is your superior, he favors you because he can't help himself. If he has to reprimand you, the words choke in his throat. 

With the Moves you appear as if you harbor no evil in you. That alone usually stifles resistance against you. The Moves may be called The Great Disarmer, the great neutralizer of hostile feelings against you.

There are 10 Secrets of the Magnetic Moves

Secret 1: The Non-Analytical Look 
When about to be introduced to anyone, show no shyness or unwillingness. Show respect and admiration for the person, instead, by envisioning him nobly and respectfully. Overlook everything detracting about him.

Completely ignore Bob's lesser height, irregular features, unsymmetrical figure, poor clothes, uneven teeth, poor dental work, missing limb, prominent mole, ugly scar – in fact, anything and everything about him which does not add to his appearance. Stay neutral and establish instant rapport with him.

If he believes you are not aware of his imperfections, he might conclude that you are not observant. But he will relax with you, and you need that for mental domination.

Nobody enjoys the psychoanalytical look when it is directed at him. It is an antisocial look and arouses resentment. It may be pardonable in a doctor because he has to diagnose, but in everyday life people prefer to hide their deficiencies.

Stare only at Bob's eyes to suggest to him that he has captured your full attention. That banishes the rest of him from view and stops you from studying him.

Secret 2: Drawing the Other Person Out of His Shell 
After expressing your pleasure in meeting Bob, flatter him with a Magnetic Statement. But don't usurp the conversation after that, unless he is tongue-tied or the silent type. Induce him to do most of the talking, particularly about himself, and give him your undivided attention.

You can't do this for long because it grows boring. But do it long enough to establish complete rapport between you and him.

Secret 3: Subtle Probing
As stated in a previous section, don't embarrass the other person with intimate questions. Praise something about him and let him elaborate on it if he is so inclined.

If you praise him for possessing broad shoulders, he might scoff and "admit" that he acquired them from playing sports in college. At once, exhibit interest in his education and ask him what college he attended. You would soon discover what he studied. From that you can guess his occupation – even his probable income.

Secret 4: How to Take Graceful Departures From People
Don't abruptly march off from a person you are conversing with. Say to Bob, first, "Will you excuse me? I'm late already. Good meeting you. See you again." If another group has already gathered around him and has eclipsed you, withdraw inconspicuously.

Secret 5: Retain Your Equanimity
Never give vent to rage or anger in social company. Slight or humiliate no one, even if he is unpleasant. Don't be a social sadist. Don't wound people's feelings.
Don't hit back by embarrassing others for slights, either actual or imagined, which you suffered at their hands. Revenge thinking, besides, changes your general demeanor to the unfriendly.

Secret 6: Show a Democratic Attitude Towards Others
At work especially, look down on no one in a subordinate position, even if he belongs to another department. Some day, he might be able to do you a big favor and save you a lot of hassle. An antisocial attitude, besides, gets talked about; and, once you are known for bad manners, people expect the worst of you and act aloof towards you.

Secret 7: Don't Brag
Don't brag about your income, as if your co-workers were paupers. If you are a woman, don't brag about your beauty. If others don't notice how attractive you are, forget it – there are others who will.

Secret 8: Be – Or Pretend to Be – a Good Listener
Don't adopt a know-it-all attitude. Appear always ready to listen. Don't pass for a simple-minded idiot who believes anything he is told; but don't act stubborn, nor as if impossible to influence either. People want you to listen to what they have to say. Don't turn your head when the other person presents his side of the question.
Even if he is misinformed, don't insult him by being rude. If he is long-winded, interrupt him with something he likes to hear about and then abruptly change the subject. If that is not easy to do at the time, turn pleasantly to someone else and ask for his or her opinion of the matter. Never start a quarrel with a person who is monopolizing the conversation.

Secret 9: Retain an Impartial Attitude
Don't turn, tongue in your cheek, to someone beside you and mutter sarcastically about the person who is monopolizing the conversation. It puts your listener in an embarrassing position. You compel him to take sides, and that is not sociable, even if he secretly agrees with you.

Refrain from all personal discussion. Mention nothing to your companion about his own private life, character, or ability to reason. Confine yourself to the subject being discussed and raise no controversial issue that could lead to a heated argument. Arguments incite people and curtail your power to influence them.

Secret 10: Reply to People with Words, Not Gestures
No mannerism antagonizes people more, nor labels you with a supercilious attitude sooner, than to reply to their statements with nods or shakes of the head. They wonder if you view them as animals or slaves. No slave would answer his master with nods or shakes of the head, but many a master might reply to his slave like that. So, don't insult others by replying to them with gestures instead of words, unless they are insufferable, and you wish to drive them away from you. Reply in words, even with "yes" or "no", or you will lose your mental domination over others fast.

Secret 11: Don't Push Your Way In and Take Over the Stage
Don't swagger up to people who are conversing and, with a booming voice, take over the stage. To those of sensitivity and refinement, such behavior is enraging.

Hamilton Miller is the Author of Elite Social Control

Wednesday, November 21, 2012

How Behavioral Science Propelled Obama's Win

How Behavioral Science Propelled Obama's Win
  
For the last couple of weeks, pundits have been analyzing why Obama won the 2012 election, not to mention how Romney's strategies led to a loss. One area that has received scant attention is the use of behavioral science and consumer persuasion techniques in the Obama campaign.

A group that calls itself "COBS," for "consortium of behavioral scientists," was one part of Obama's winning marketing strategy. Benedict Carey of the New York Times reports that a "dream team" of behavior researchers offered input and even helped create scripts for the Obama campaign.

The team was organized by Craig Fox, a behavioral economist at UCLA. It included experts like Robert Cialdini, professor emeritus at Arizona State University and author of the social science classic, Influence: The Psychology of Persuasion, and the University of Chicago's Richard Thaler, coauthor of Nudge.

One example of applied research in the Obama campaign drew on technique well-documented by Cialdini – the power of a written commitment to alter behavior:

Simply identifying a person as a voter, as many volunteers did — "Mr. Jones, we know you have voted in the past" — acts as a subtle prompt to future voting, said Dr. Cialdini, a foundational figure in the science of persuasion. "People want to be congruent with what they have committed to in the past, especially if that commitment is public," he said.

Many volunteers also asked would-be voters if they would sign an informal commitment to vote, a card with the president's picture on it. This small, voluntary agreement amplifies the likelihood that the person will follow through, research has found.

Another research-based technique was not to simply deny negative or false rumors. It's counter-intuitive, but studies have shown that denying misinformation can actually strengthen its credibility over time. For example, countering "Obama is a Muslim" with "No, President Obama is not a Muslim" increases the "Obama – Muslim" association by repetition. Instead, the campaign was advised to simply affirm that Obama is a Christian.

The article quotes Todd Rogers of the Kennedy School of government at Harvard, "In the way it used research, this was a campaign like no other." In the past, Rogers said, campaigns were more driven by intuition and advice from political gurus.

The Obama campaign would neither confirm nor deny working with the psychologists when contacted by the New York Times.

President Obama Holds Election Night Event In Chicago
CHICAGO, IL - NOVEMBER 06: U.S. President Barack Obama delivers his victory speech after being reelected for a second term at McCormick Place November 6, 2012 in Chicago, Illinois. Obama won reelection against Republican candidate, former Massachusetts Governor Mitt Romney.

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley, 2011). Find Roger on Twitter as @rogerdooley and at his website, Neuromarketing.

Brought to you by: Lawyer Asad
                                                                                                                                                                                                                                                                   

Tuesday, November 20, 2012

Coke's Facebook expert on how to build a "social" brand

Coke's Facebook expert on how to build a "social" brand

By Patricia Sellers T

 
In social media, Coke is it. Coca-Cola is the biggest consumer brand on Facebook (FB). At the Fortune Most Powerful Women Summit earlier this month, I interviewed Wendy Clark, SVP of  Integrated Marketing Communications and Capabilities at Coca-Cola (KO). The day before we hit the stage, Clark sent me an email to share her ideas. That email, which she wrote on the plane on her way to southern California, was so helpful and so smart that yesterday, after Coke reported its quarterly earnings, I pinged her to ask if she would let me share it with you. She graciously agreed. So here are Wendy Clark's seven rules for building a mega-brand in social media:

1. Be share-worthy in everything you do.
In a market that is now completely socially connected, we increasingly are thinking about our audience in two ways: our Initial Audience--those we can reach directly (52 MM Facebook fans, 600k Twitter followers, 18MM My Coke rewards members, etc)--and our Ultimate Audience, which is those people whom our Initial Audience can reach for us. For Coca-Cola, our Facebook fans are just over one fan or friend away from the entire Facebook community of 1 billion+. So if we do our job well of developing useful, compelling, interesting and share-worthy content, our fans become our sales force for us.

2. Listen. Then respond authentically and humanly.
The days of hiding behind two-sentence corporate statements have to end. This is easier said than done. We're still unlearning this. Consumers and all constituents expect more. Coca-Cola isn't a faceless corporation to them; it's a brand they love and enjoy throughout their day. So when they interact with us, they expect that same experience: a human interaction. There are more than 15,000 Tweets everyday on brand Coca-Cola; any that are a question, we answer. We have to. Consumers' expectations are that we're listening and responding.

3. Think big. Start small. Scale fast.
If you have an ambition that you want to double the size of your business in, say, 10 years, you had better have a big innovation pipeline to help get you there. When we're at our best, we think massively, but we beta and test that thinking in small bets to learn. To meet our innovation (and growth) ambitions, we are trying to get much better at discussing failures or learnings. For a big company like ours, it's critical. Because we're built for scale and if we don't get better at testing, learning and then scaling, we have the potential of scaling the wrong thing perfectly.

4. Social is not a silver bullet. But social can make everything else better.
So much is made of social media and marketing that we can tend to overrate what it can do. We do not see social marketing as a standalone. Rather, our mantra for our media and connections planning is "social at the heart." So we think in terms of ideas and campaigns that are social (share-worthy) at their core and then we think about how we can amplify the ideas and campaigns. Too often, we get asked if our TV investment is declining and our social/digital investment growing.  This is the wrong question. It's not an EITHER, it's an AND.

5. Content is the new currency. Create accordingly.
With 72 hours of content uploaded every minute on YouTube (GOOG), the world is not suffering from lack of content. With this in mind, content creation has to be useful, interesting, important, share-worthy. We learned this in seeing the difference in interaction level between status updates and Tweets that we wrote vs. those that our agencies wrote. We also learned that replication isn't always a good thing in social marketing.  When we had a hit viral video in Coca-Cola Happiness machine, our first instinct was to replicate the film. We did that and had a fraction of the views.

6. We might be shepherds, stewards and guardians of our brands, but we no longer control them.
At best, we get to participate and co-create with our fans. I'd estimate that 10-20% of the content and conversation on our brands comes from us. The other 80%+ comes from others. So we need to get invited in to these communities and co-create with our fans.

7. Think of your constituents as storytellers.
Taking the principle of Initial and Ultimate audiences, we're increasingly thinking about all of our constituents as storytellers, not just receivers of our content. This includes our consumers, employees, NGO partners, media, etc.. So our principle becomes that we create content and tell stories that we want to be retold.

Edited by: Lawyer Asad

Monday, November 19, 2012

Intellect

 Intellect
Ralph Waldo Emerson  

Go, speed the stars of Thought
On to their shining goals; --
The sower scatters broad his seed,
The wheat thou strew'st be souls.

ESSAY XI Intellect

Every substance is negatively electric to that which stands above it in the chemical tables, positively to that which stands below it. Water dissolves wood, and iron, and salt; air dissolves water; electric fire dissolves air, but the intellect dissolves fire, gravity, laws, method, and the subtlest unnamed relations of nature, in its resistless menstruum. Intellect lies behind genius, which is intellect constructive. Intellect is the simple power anterior to all action or construction. Gladly would I unfold in calm degrees a natural history of the intellect, but what man has yet been able to mark the steps and boundaries of that transparent essence? The first questions are always to be asked, and the wisest doctor is gravelled by the inquisitiveness of a child. How can we speak of the action of the mind under any divisions, as of its knowledge, of its ethics, of its works, and so forth, since it melts will into perception, knowledge into act? Each becomes the other. Itself alone is. Its vision is not like the vision of the eye, but is union with the things known.

Intellect and intellection signify to the common ear consideration of abstract truth. The considerations of time and place, of you and me, of profit and hurt, tyrannize over most men's minds. Intellect separates the fact considered from _you_, from all local and personal reference, and discerns it as if it existed for its own sake. Heraclitus looked upon the affections as dense and colored mists. In the fog of good and evil affections, it is hard for man to walk forward in a straight line. Intellect is void of affection, and sees an object as it stands in the light of science, cool and disengaged. The intellect goes out of the individual, floats over its own personality, and regards it as a fact, and not as _I_ and _mine_. He who is immersed in what concerns person or place cannot see the problem of existence. This the intellect always ponders. Nature shows all things formed and bound. The intellect pierces the form, overleaps the wall, detects intrinsic likeness between remote things, and reduces all things into a few principles.

The making a fact the subject of thought raises it. All that mass of mental and moral phenomena, which we do not make objects of voluntary thought, come within the power of fortune; they constitute the circumstance of daily life; they are subject to change, to fear, and hope. Every man beholds his human condition with a degree of melancholy. As a ship aground is battered by the waves, so man, imprisoned in mortal life, lies open to the mercy of coming events. But a truth, separated by the intellect, is no longer a subject of destiny. We behold it as a god upraised above care and fear. And so any fact in our life, or any record of our fancies or reflections, disentangled from the web of our unconsciousness, becomes an object impersonal and immortal. It is the past restored, but embalmed. A better art than that of Egypt has taken fear and corruption out of it. It is eviscerated of care. It is offered for science. What is addressed to us for contemplation does not threaten us, but makes us intellectual beings.

The growth of the intellect is spontaneous in every expansion. The mind that grows could not predict the times, the means, the mode of that spontaneity. God enters by a private door into every individual. Long prior to the age of reflection is the thinking of the mind. Out of darkness, it came insensibly into the marvellous light of to-day. In the period of infancy it accepted and disposed of all impressions from the surrounding creation after its own way. Whatever any mind doth or saith is after a law; and this native law remains over it after it has come to reflection or conscious thought. In the most worn, pedantic, introverted self-tormenter's life, the greatest part is incalculable by him, unforeseen, unimaginable, and must be, until he can take himself up by his own ears. What am I? What has my will done to make me that I am? Nothing. I have been floated into this thought, this hour, this connection of events, by secret currents of might and mind, and my ingenuity and wilfulness have not thwarted, have not aided to an appreciable degree.

Our spontaneous action is always the best. You cannot, with your best deliberation and heed, come so close to any question as your spontaneous glance shall bring you, whilst you rise from your bed, or walk abroad in the morning after meditating the matter before sleep on the previous night. Our thinking is a pious reception. Our truth of thought is therefore vitiated as much by too violent direction given by our will, as by too great negligence. We do not determine what we will think. We only open our senses, clear away, as we can, all obstruction from the fact, and suffer the intellect to see. We have little control over our thoughts. We are the prisoners of ideas. They catch us up for moments into their heaven, and so fully engage us, that we take no thought for the morrow, gaze like children, without an effort to make them our own. By and by we fall out of that rapture, bethink us where we have been, what we have seen, and repeat, as truly as we can, what we have beheld. As far as we can recall these ecstasies, we carry away in the ineffaceable memory the result, and all men and all the ages confirm it. It is called Truth. But the moment we cease to report, and attempt to correct and contrive, it is not truth.

If we consider what persons have stimulated and profited us, we shall perceive the superiority of the spontaneous or intuitive principle over the arithmetical or logical. The first contains the second, but virtual and latent. We want, in every man, a long logic; we cannot pardon the absence of it, but it must not be spoken. Logic is the procession or proportionate unfolding of the intuition; but its virtue is as silent method; the moment it would appear as propositions, and have a separate value, it is worthless.

In every man's mind, some images, words, and facts remain, without effort on his part to imprint them, which others forget, and afterwards these illustrate to him important laws. All our progress is an unfolding, like the vegetable bud. You have first an instinct, then an opinion, then a knowledge, as the plant has root, bud, and fruit. Trust the instinct to the end, though you can render no reason. It is vain to hurry it. By trusting it to the end, it shall ripen into truth, and you shall know why you believe.

Each mind has its own method. A true man never acquires after college rules. What you have aggregated in a natural manner surprises and delights when it is produced. For we cannot oversee each other's secret. And hence the differences between men in natural endowment are insignificant in comparison with their common wealth. Do you think the porter and the cook have no anecdotes, no experiences, no wonders for you? Every body knows as much as the savant. The walls of rude minds are scrawled all over with facts, with thoughts. They shall one day bring a lantern and read the inscriptions. Every man, in the degree in which he has wit and culture, finds his curiosity inflamed concerning the modes of living and thinking of other men, and especially of those classes whose minds have not been subdued by the drill of school education.

This instinctive action never ceases in a healthy mind, but becomes richer and more frequent in its informations through all states of culture. At last comes the era of reflection, when we not only observe, but take pains to observe; when we of set purpose sit down to consider an abstract truth; when we keep the mind's eye open, whilst we converse, whilst we read, whilst we act, intent to learn the secret law of some class of facts.

What is the hardest task in the world? To think. I would put myself in the attitude to look in the eye an abstract truth, and I cannot. I blench and withdraw on this side and on that. I seem to know what he meant who said, No man can see God face to face and live. For example, a man explores the basis of civil government. Let him intend his mind without respite, without rest, in one direction. His best heed long time avails him nothing. Yet thoughts are flitting before him. We all but apprehend, we dimly forebode the truth. We say, I will walk abroad, and the truth will take form and clearness to me. We go forth, but cannot find it. It seems as if we needed only the stillness and composed attitude of the library to seize the thought. But we come in, and are as far from it as at first. Then, in a moment, and unannounced, the truth appears. A certain, wandering light appears, and is the distinction, the principle, we wanted. But the oracle comes, because we had previously laid siege to the shrine. It seems as if the law of the intellect resembled that law of nature by which we now inspire, now expire the breath; by which the heart now draws in, then hurls out the blood, -- the law of undulation. So now you must labor with your brains, and now you must forbear your activity, and see what the great Soul showeth.

The immortality of man is as legitimately preached from the intellections as from the moral volitions. Every intellection is mainly prospective. Its present value is its least. Inspect what delights you in Plutarch, in Shakspeare, in Cervantes. Each truth that a writer acquires is a lantern, which he turns full on what facts and thoughts lay already in his mind, and behold, all the mats and rubbish which had littered his garret become precious. Every trivial fact in his private biography becomes an illustration of this new principle, revisits the day, and delights all men by its piquancy and new charm. Men say, Where did he get this? and think there was something divine in his life. But no; they have myriads of facts just as good, would they only get a lamp to ransack their attics withal.

We are all wise. The difference between persons is not in wisdom but in art. I knew, in an academical club, a person who always deferred to me, who, seeing my whim for writing, fancied that my experiences had somewhat superior; whilst I saw that his experiences were as good as mine. Give them to me, and I would make the same use of them. He held the old; he holds the new; I had the habit of tacking together the old and the new, which he did not use to exercise. This may hold in the great examples. Perhaps if we should meet Shakspeare, we should not be conscious of any steep inferiority; no: but of a great equality, -- only that he possessed a strange skill of using, of classifying, his facts, which we lacked. For, notwithstanding our utter incapacity to produce any thing like Hamlet and Othello, see the perfect reception this wit, and immense knowledge of life, and liquid eloquence find in us all.

If you gather apples in the sunshine, or make hay, or hoe corn, and then retire within doors, and shut your eyes, and press them with your hand, you shall still see apples hanging in the bright light, with boughs and leaves thereto, or the tasselled grass, or the corn-flags, and this for five or six hours afterwards. There lie the impressions on the retentive organ, though you knew it not. So lies the whole series of natural images with which your life has made you acquainted in your memory, though you know it not, and a thrill of passion flashes light on their dark chamber, and the active power seizes instantly the fit image, as the word of its momentary thought.

It is long ere we discover how rich we are. Our history, we are sure, is quite tame: we have nothing to write, nothing to infer. But our wiser years still run back to the despised recollections of childhood, and always we are fishing up some wonderful article out of that pond; until, by and by, we begin to suspect that the biography of the one foolish person we know is, in reality, nothing less than the miniature paraphrase of the hundred volumes of the Universal History.

In the intellect constructive, which we popularly designate by the word Genius, we observe the same balance of two elements as in intellect receptive. The constructive intellect produces thoughts, sentences, poems, plans, designs, systems. It is the generation of the mind, the marriage of thought with nature. To genius must always go two gifts, the thought and the publication. The first is revelation, always a miracle, which no frequency of occurrence or incessant study can ever familiarize, but which must always leave the inquirer stupid with wonder. It is the advent of truth into the world, a form of thought now, for the first time, bursting into the universe, a child of the old eternal soul, a piece of genuine and immeasurable greatness. It seems, for the time, to inherit all that has yet existed, and to dictate to the unborn. It affects every thought of man, and goes to fashion every institution. But to make it available, it needs a vehicle or art by which it is conveyed to men. To be communicable, it must become picture or sensible object. We must learn the language of facts. The most wonderful inspirations die with their subject, if he has no hand to paint them to the senses. The ray of light passes invisible through space, and only when it falls on an object is it seen. When the spiritual energy is directed on something outward, then it is a thought. The relation between it and you first makes you, the value of you, apparent to me. The rich, inventive genius of the painter must be smothered and lost for want of the power of drawing, and in our happy hours we should be inexhaustible poets, if once we could break through the silence into adequate rhyme. As all men have some access to primary truth, so all have some art or power of communication in their head, but only in the artist does it descend into the hand. There is an inequality, whose laws we do not yet know, between two men and between two moments of the same man, in respect to this faculty. In common hours, we have the same facts as in the uncommon or inspired, but they do not sit for their portraits; they are not detached, but lie in a web. The thought of genius is spontaneous; but the power of picture or expression, in the most enriched and flowing nature, implies a mixture of will, a certain control over the spontaneous states, without which no production is possible. It is a conversion of all nature into the rhetoric of thought, under the eye of judgment, with a strenuous exercise of choice. And yet the imaginative vocabulary seems to be spontaneous also. It does not flow from experience only or mainly, but from a richer source. Not by any conscious imitation of particular forms are the grand strokes of the painter executed, but by repairing to the fountain-head of all forms in his mind. Who is the first drawing-master? Without instruction we know very well the ideal of the human form. A child knows if an arm or a leg be distorted in a picture, if the attitude be natural or grand, or mean, though he has never received any instruction in drawing, or heard any conversation on the subject, nor can himself draw with correctness a single feature. A good form strikes all eyes pleasantly, long before they have any science on the subject, and a beautiful face sets twenty hearts in palpitation, prior to all consideration of the mechanical proportions of the features and head. We may owe to dreams some light on the fountain of this skill; for, as soon as we let our will go, and let the unconscious states ensue, see what cunning draughtsmen we are! We entertain ourselves with wonderful forms of men, of women, of animals, of gardens, of woods, and of monsters, and the mystic pencil wherewith we then draw has no awkwardness or inexperience, no meagreness or poverty; it can design well, and group well; its composition is full of art, its colors are well laid on, and the whole canvas which it paints is life-like, and apt to touch us with terror, with tenderness, with desire, and with grief. Neither are the artist's copies from experience ever mere copies, but always touched and softened by tints from this ideal domain.

The conditions essential to a constructive mind do not appear to be so often combined but that a good sentence or verse remains fresh and memorable for a long time. Yet when we write with ease, and come out into the free air of thought, we seem to be assured that nothing is easier than to continue this communication at pleasure. Up, down, around, the kingdom of thought has no inclosures, but the Muse makes us free of her city. Well, the world has a million writers. One would think, then, that good thought would be as familiar as air and water, and the gifts of each new hour would exclude the last. Yet we can count all our good books; nay, I remember any beautiful verse for twenty years. It is true that the discerning intellect of the world is always much in advance of the creative, so that there are many competent judges of the best book, and few writers of the best books. But some of the conditions of intellectual construction are of rare occurrence. The intellect is a whole, and demands integrity in every work. This is resisted equally by a man's devotion to a single thought, and by his ambition to combine too many.

Truth is our element of life, yet if a man fasten his attention on a single aspect of truth, and apply himself to that alone for a long time, the truth becomes distorted and not itself, but falsehood; herein resembling the air, which is our natural element, and the breath of our nostrils, but if a stream of the same be directed on the body for a time, it causes cold, fever, and even death. How wearisome the grammarian, the phrenologist, the political or religious fanatic, or indeed any possessed mortal whose balance is lost by the exaggeration of a single topic. It is incipient insanity. Every thought is a prison also. I cannot see what you see, because I am caught up by a strong wind, and blown so far in one direction that I am out of the hoop of your horizon.
Is it any better, if the student, to avoid this offence, and to liberalize himself, aims to make a mechanical whole of history, or science, or philosophy, by a numerical addition of all the facts that fall within his vision? The world refuses to be analyzed by addition and subtraction. When we are young, we spend much time and pains in filling our note-books with all definitions of Religion, Love, Poetry, Politics, Art, in the hope that, in the course of a few years, we shall have condensed into our encyclopaedia the net value of all the theories at which the world has yet arrived. But year after year our tables get no completeness, and at last we discover that our curve is a parabola, whose arcs will never meet.

Neither by detachment, neither by aggregation, is the integrity of the intellect transmitted to its works, but by a vigilance which brings the intellect in its greatness and best state to operate every moment. It must have the same wholeness which nature has. Although no diligence can rebuild the universe in a model, by the best accumulation or disposition of details, yet does the world reappear in miniature in every event, so that all the laws of nature may be read in the smallest fact. The intellect must have the like perfection in its apprehension and in its works. For this reason, an index or mercury of intellectual proficiency is the perception of identity. We talk with accomplished persons who appear to be strangers in nature. The cloud, the tree, the turf, the bird are not theirs, have nothing of them: the world is only their lodging and table. But the poet, whose verses are to be spheral and complete, is one whom Nature cannot deceive, whatsoever face of strangeness she may put on. He feels a strict consanguinity, and detects more likeness than variety in all her changes. We are stung by the desire for new thought; but when we receive a new thought, it is only the old thought with a new face, and though we make it our own, we instantly crave another; we are not really enriched. For the truth was in us before it was reflected to us from natural objects; and the profound genius will cast the likeness of all creatures into every product of his wit.

But if the constructive powers are rare, and it is given to few men to be poets, yet every man is a receiver of this descending holy ghost, and may well study the laws of its influx. Exactly parallel is the whole rule of intellectual duty to the rule of moral duty. A self-denial, no less austere than the saint's, is demanded of the scholar. He must worship truth, and forego all things for that, and choose defeat and pain, so that his treasure in thought is thereby augmented.

God offers to every mind its choice between truth and repose. Take which you please, -- you can never have both. Between these, as a pendulum, man oscillates. He in whom the love of repose predominates will accept the first creed, the first philosophy, the first political party he meets, -- most likely his father's. He gets rest, commodity, and reputation; but he shuts the door of truth. He in whom the love of truth predominates will keep himself aloof from all moorings, and afloat. He will abstain from dogmatism, and recognize all the opposite negations, between which, as walls, his being is swung. He submits to the inconvenience of suspense and imperfect opinion, but he is a candidate for truth, as the other is not, and respects the highest law of his being.

The circle of the green earth he must measure with his shoes, to find the man who can yield him truth. He shall then know that there is somewhat more blessed and great in hearing than in speaking. Happy is the hearing man; unhappy the speaking man. As long as I hear truth, I am bathed by a beautiful element, and am not conscious of any limits to my nature. The suggestions are thousandfold that I hear and see. The waters of the great deep have ingress and egress to the soul. But if I speak, I define, I confine, and am less. When Socrates speaks, Lysis and Menexenus are afflicted by no shame that they do not speak. They also are good. He likewise defers to them, loves them, whilst he speaks. Because a true and natural man contains and is the same truth which an eloquent man articulates: but in the eloquent man, because he can articulate it, it seems something the less to reside, and he turns to these silent beautiful with the more inclination and respect. The ancient sentence said, Let us be silent, for so are the gods. Silence is a solvent that destroys personality, and gives us leave to be great and universal. Every man's progress is through a succession of teachers, each of whom seems at the time to have a superlative influence, but it at last gives place to a new. Frankly let him accept it all. Jesus says, Leave father, mother, house and lands, and follow me. Who leaves all, receives more. This is as true intellectually as morally. Each new mind we approach seems to require an abdication of all our past and present possessions. A new doctrine seems, at first, a subversion of all our opinions, tastes, and manner of living. Such has Swedenborg, such has Kant, such has Coleridge, such has Hegel or his interpreter Cousin, seemed to many young men in this country. Take thankfully and heartily all they can give. Exhaust them, wrestle with them, let them not go until their blessing be won, and, after a short season, the dismay will be overpast, the excess of influence withdrawn, and they will be no longer an alarming meteor, but one more bright star shining serenely in your heaven, and blending its light with all your day.

But whilst he gives himself up unreservedly to that which draws him, because that is his own, he is to refuse himself to that which draws him not, whatsoever fame and authority may attend it, because it is not his own. Entire self-reliance belongs to the intellect. One soul is a counterpoise of all souls, as a capillary column of water is a balance for the sea. It must treat things, and books, and sovereign genius, as itself also a sovereign. If Aeschylus be that man he is taken for, he has not yet done his office, when he has educated the learned of Europe for a thousand years. He is now to approve himself a master of delight to me also. If he cannot do that, all his fame shall avail him nothing with me. I were a fool not to sacrifice a thousand Aeschyluses to my intellectual integrity. Especially take the same ground in regard to abstract truth, the science of the mind. The Bacon, the Spinoza, the Hume, Schelling, Kant, or whosoever propounds to you a philosophy of the mind, is only a more or less awkward translator of things in your consciousness, which you have also your way of seeing, perhaps of denominating. Say, then, instead of too timidly poring into his obscure sense, that he has not succeeded in rendering back to you your consciousness. He has not succeeded; now let another try. If Plato cannot, perhaps Spinoza will. If Spinoza cannot, then perhaps Kant. Anyhow, when at last it is done, you will find it is no recondite, but a simple, natural, common state, which the writer restores to you.

But let us end these didactics. I will not, though the subject might provoke it, speak to the open question between Truth and Love. I shall not presume to interfere in the old politics of the skies;---- "The cherubim know most; the seraphim love most." The gods shall settle their own quarrels. But I cannot recite, even thus rudely, laws of the intellect, without remembering that lofty and sequestered class of men who have been its prophets and oracles, the high-priesthood of the pure reason, the _Trismegisti_, the expounders of the principles of thought from age to age. When, at long intervals, we turn over their abstruse pages, wonderful seems the calm and grand air of these few, these great spiritual lords, who have walked in the world, -- these of the old religion, -- dwelling in a worship which makes the sanctities of Christianity look _parvenues_ and popular; for "persuasion is in soul, but necessity is in intellect." This band of grandees, Hermes, Heraclitus, Empedocles, Plato, Plotinus, Olympiodorus, Proclus, Synesius, and the rest, have somewhat so vast in their logic, so primary in their thinking, that it seems antecedent to all the ordinary distinctions of rhetoric and literature, and to be at once poetry, and music, and dancing, and astronomy, and mathematics. I am present at the sowing of the seed of the world. With a geometry of sunbeams, the soul lays the foundations of nature. The truth and grandeur of their thought is proved by its scope and applicability, for it commands the entire schedule and inventory of things for its illustration. But what marks its elevation, and has even a comic look to us, is the innocent serenity with which these babe-like Jupiters sit in their clouds, and from age to age prattle to each other, and to no contemporary. Well assured that their speech is intelligible, and the most natural thing in the world, they add thesis to thesis, without a moment's heed of the universal astonishment of the human race below, who do not comprehend their plainest argument; nor do they ever relent so much as to insert a popular or explaining sentence; nor testify the least displeasure or petulance at the dulness of their amazed auditory. The angels are so enamoured of the language that is spoken in heaven, that they will not distort their lips with the hissing and unmusical dialects of men, but speak their own, whether there be any who understand it or not.

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